Business Law - Spam And Cold Commercial Emails

There various rules and regulations about if companies can emailing people or not. It important to realize is that you can email someone if they agrees to receive emails from you. But to be completely sure, a company should take a look at the EU Privacy and Electronic Communications Directive. The Advertising Standards Authority rules apply to all emails marketing any job or activity.
The main rules that apply to emails from businesses suggest that you must get explicit consent before sending a commercial email to any individual person; you can keep in touch with previous customers; you must inform people if your website uses cookies and provide technology to remove them from use; and explicitly state whether the client can opt in or opt out of receiving marketing emails from any commercial company. A company must always obtain or collect email details that comply with the Data Protection regulations.

It is not alright to send a 'cold commercial email' to someone even if it is intended to go to a work email address, even if sent in a private capacity. It must be remembered that a company is not an individual. However, a partnership would be categorized as an individual and not a business, therefore you cannot email an individual but you can email a limited company.

Email commercial spam is more commonly known as junk mail or even unsolicited bulk email. It involves a user sending a mass email containing identical messages via email. The general indication that the email is spam mail is when it is unsolicited and sent to the masses, it can also be called unsolicited commercial email. The legality of spam mail is different in all jurisdictions, such as in the United States, spam mail is declared legal so long as the contents of it keep to certain requirements.

The people who send the spam will collect email addresses from websites, and customer lists. It averages out to be 78% of all emails that are sent worldwide which is an incredible figure. The laws in Europe generally are similar for countries forming the European Union, which passed laws attempting to target spam mail as much as possible. It is provided that the European Union member will take reasonable steps to make certain that unwanted communications for the intention of direct marketing is prohibited without the explicit consent of the receiver of the email, and that the receiver has the option to unsubscribe to the mailing list of the spam commercial company.

Article Source: http://www.articlesbase.com/cyber-law-articles/business-law-spam-and-cold-commercial-emails-4234915.html
About the AuthorI am a legal writer covering advice on topics of law, for further text and similar works visit business law or contact a solicitor today.
For more legal advice and information, and for free legal resources I suggest you visit lawontheweb.co.uk.
Author: CGles6891